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Why a small business needs a website

What do you do when you have to buy a product or service? I am sure you Google it to find more about it… Yes, very true, we are in an age of technology and advancement. Today’s customer is smart, he typically starts his buying journey with research and recommendations from peers and social network connections.

People are tech savvy now! Before any purchase they want to know about the product first. Therefore, if you want to grow your business your brand, no matter how big or small it is, you need a website.

Whether your business is large or small, having a website not only helps you sell your products or services, but also provides value to your customers and is a great form of advertisement. Here are the reasons why a small business needs a website:

Your website is your marketing tool
Long gone are the days of hoardings and billboards, now your website do the needful! It helps you have an online presence. Through your website you can introduce or market your products or services to your potential buyers. Also, you can allow your clients or customers to find you online via relevant keywords.

Your website will allow you to gather data and generate leads
Your online presence can help you greatly in collecting data on your customers, feedback from your customers on your product and make ideal plans for your products, to improvise the sale of the product or services you’re selling.

Customers’ first point of contact is your website
Today, internet is no far dream, everyone is using internet to get required information. Majorly, customers’ decision of what to purchase depends on their online search and reviews. They can have these information easily with the help of their smart phones or tablets. Your website is a way to tell your customers that you too exist in the market. Through your website you can easily communicate about your brand.

Opportunity to market your products or services online
According to a research, 81% of buyers first research online before making a real purchase. This means there is a great chance of your product to come in their search result if you use correct keywords and SEO strategies.

Opportunity for customers to contact you
Having your website also give your customers an opportunity to contact you easily. There is a possibility that your phone is not in coverage area, but with an online presence, your customers can contact you easily whenever they need to.

Your competitors do exist online
Last but not the least, your competitors! If you really want to succeed in business whether big or small, online presence matters. You look around even your competitors do exist online. So, if you don’t stay competitive with your competitors, you yourself are giving your shoppers a reason to buy from another brand.

You can create an instant business website through ZappLocal, without any need to code. No need to worry about search engine rankings either, our automated technology takes care of that for you. Contact now to know more!
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